Creating a tailor-made website from A to Z

Own a website is not just an aesthetic matter. It is about strategic toolthat adapts exactly to the needs of your business and grows with you.

Opposite the templates you get unique identity, targeted features and a technological foundation that makes it easy to turn visitors into satisfied customers. This certainly doesn't get solved in a few clicks.

why a tailor-made website is your best investment

You may feel that stencils save both time and money. In practice, however, it often hinders further development — be it faster loading, unique UX or advanced features.

Real growth requires a site that not only looks good, but also works. In that, we have a system you can rely on. From the first workshop to the final launch, we will guide you through a process that is thought out to the last detail. The result is a website that not only represents your brand, but also delivers results.

From the first workshop to the results

• 1/ Strategy — We start with a clear plan.
  We will create a sitemap and design an information architecture to ensure a logical structure and a great user experience. We will use our experience to your advantage.

• 2/ UI, UX — Design that engages and supports your brand.
  We design wireframes and create moodboards that define the style and layout. Then comes the visual design. The goal is clear -- a recognizable brand.

• 3/ Implementation — Accuracy and overview.
  We implement the website in Webflow with maximum precision. Thanks to our project management, you always have an overview of what is currently happening and what the next step is. So you can have a coffee and just watch it.

The result is not another anonymous page. It is powerful marketing toolthat builds your brand, generates demand and strengthens communication with customers.

With a bespoke website, you hold the reins of online presentation straight in your hands. Easily implement SEO tactics and expand traffic without limiting template structure. You build on a solid foundation and instead of compromise, you get long-term value.

Do not forget to be inspired by tips on how to https://www.oldfriend.cz/blog-posts/jak-zvysit-navstevnost-webu.

A solid foundation or strategy in the first place

Every great project starts with a plan, not code or design. It is in the initial, strategic phase that it is decided whether your tailor-made website will be just another pretty business card, or it will become the engine of your business. Without solid foundations, it's like building a house on sand -- it may last a while, but the first stress test sweeps it away.

Therefore, we always start the creation of the website with a joint workshop. It's no formal appointment to tick off the task. It's a key moment where your vision meets our experience. We want to delve into the depth of your business, understand the goals, get to know the customers and tell ourselves exactly what the new website has to prove.

Why the introductory workshop is so important

Think of it this way: you build a car. Without a clear idea of whether it is a sports car or a family station wagon, it would be difficult to choose the right engine and chassis. It's exactly the same with the site. In the workshop, we therefore ask fundamental questions that define the whole project:

• What are the main business goals? Do you need more inquiries, do you want to automate orders, build a community, or strengthen your brand?
• Who is your target? What does she do, what is she afraid of, and what, on the contrary, convinces her? Are we talking to executives of big companies, or young families?
• What features are absolutely key? Does there have to be a booking system, an interactive calculator, or a connection to an internal CRM?

The answers form the backbone of the entire project. Thanks to them, we will build a solution that not only meets your expectations, but most importantly speaks the language of your customers. Only with this understanding can we move on.

The following infographic nicely shows how the whole process goes — from initial strategy to launch to measuring results to confirm that we're on the right track.

This visual clearly says: without a solid foundation in the strategy (workshop), the final results (graph) cannot be satisfactory.

Sitemap and information architecture

Are we clear on our goals? That's great. Now it's his turn information architecture and sitemap (sitemap). It may sound technical, but in practice it is a logical arrangement of everything that will be on the web. It's actually the kind of plan of the building that ensures that no one gets lost in it.

A well-designed structure is key for two reasons:

1. For users: Thanks to intuitive navigation, visitors can quickly and without frustration find what they are looking for. If it gets lost on the site, it leaves to the competition within seconds.
2. For search engines: Logical structure helps Google and List bots better navigate and understand your site. And this has a direct impact on positions in search.

At this stage, we are actually drawing the path that the customer will go through. Our goal is to simplify it as much as possible and lead it naturally where we need it — whether it's sending a request, buying, or downloading an e-book.

Content that motivates action

With a ready-made strategy in hand, we can finally tackle the content. We no longer boil from water. We know exactly what will work for your target audience and support your business goals. Quality content is not just a bunch of text and images. It is a tool that educates, persuades and motivates action.

Here we focus mainly on:

• Tone of communication: Will we talk to customers formally, or rather in a friendly and straightforward manner?
• Key messages: What is the single most important thing to take away from every page?
• Calls to Action (CTAs): What specific actions do we want from the user? Are the buttons clear and visible enough?

A strategic approach to tailor-made content and web has a huge impact. Statistics show that up to 85% of small and medium-sized enterprises in the Czech Republic it is online and a large number of them see a tailor-made website as a key tool for growth. A tailor-made website allows you to accurately track user behavior, which can bring on average 20— 30% increase in conversions. If you are more interested in this topic, take a look at more insights on the advantages of tailor-made websites at mdwebdesign.cz.

Investing in a strategy at the beginning will pay off several times. You will save both time and money on unnecessary modifications in the future, and you will get the confidence that your new website will work for you from day one.

How Vision Becomes Design That Sells

We have a strategy behind us, the objectives are clear. Now comes the part where abstract ideas are finally transformed into something tangible. It is the stage where strategy meets creativity and where it is decided what impression the visitor gets of your tailor-made website takes away.

It's not just about pretty pictures and colors. Now we are building the visual language of your brand. A language that says who you are without words builds trust and gently guides users exactly where you need to go. Each element, from the size of the header to the rounding of the button, has a clear purpose.

From a rough sketch to a live web

Before we get into the colors and final visuals, we need to build a solid foundation. For this purpose, the so-called wireframes (wire models). Think of them as the architectural plan of a house — you have not yet worked out the color of the facade, but you are absolutely clear about where the doors, windows will be, and how the individual rooms will be connected.

With wireframes we will clarify the most important thing:

• Structure and layout: Where does the menu belong? Where will the key button be? Where do I see references? All without intrusive design elements, purely functional.
• User path: Let's see if the visitor gets lost on the site. Is the way to send a request intuitive and short?
• Efficiency: To change the layout in this “black and white” stage is a matter of minutes. Changing it in the final, elaborate design, is incomparably more expensive and time consuming.

When we have a functioning skeleton reconciled, it is time to breathe life and emotion into it. Here he comes to the scene moodboard. It's basically a visual collage, a kind of compass for the atmosphere of the whole site. We stack inspirational images, color palettes, fonts, and design elements into it to make sure we're on the same wave and speaking the same visual language.

The perfect dance of UX and UI

In the design world, you're constantly running into UX and UI acronyms. Although they go hand in hand, each of them solves something completely different. And only their perfect interplay makes the average site a truly successful one.

UX (User Experience) is about the overall feel of using the site. It's that invisible layer of logic and functionality. Is the page loading fast? Can I find contact easily? Is the navigation easy to understand? The goal of a good UX is to make the journey through the site smooth, enjoyable, and hitch-free.

UI (User Interface) is, on the contrary, what you see and what you click on. It's the visual coat of the web -- colors, buttons, icons, photos. The task of the UI is to create an attractive and uncluttered environment that not only looks great, but also supports the functionality designed in UX.

Think of it as a sports car. UX is the engine, chassis and tuned cockpit ergonomics — all to ensure that the ride is fast, safe and intuitive. UI is then the polished body, paint color and dashboard design. One without the other just doesn't make sense.

Nowadays, it is an absolute must for the design to work on all devices. In the Czech Republic, visits from mobile phones more than 60% of total internet traffic. The industry-leading UX/UI design makes sure your website looks and works great on your desktop, tablet and phone. This is crucial not only for user satisfaction, but also for visibility in search engines.

Visuals as your brand message

The final graphic design is the culmination of the whole endeavor. Functional wireframes and inspiring moodboards give birth to the specific face of your new website. And it's not just about “looking nice.”

The goal is to make the site immediately recognizableto strengthen your brand and communicate your values at a glance. The colors evoke emotions, the font defines the style, and the overall layout builds the impression of professionalism. Every detail plays its role.

We want to create an experience that leaves a strong positive impression in the visitor and naturally leads them to action. Whether it's sending a request on your tailor-made website, or filling out the form on a special landing page. We wrote more about them in the article What is a landing page and how it works.

Thanks to a thoughtful process, your original vision will not get lost somewhere along the way. On the contrary. It acquires a form that is not only beautiful, but most importantly functional and ready to earn.

Design becomes reality: Webflow is coming

We have a strategy, the design is approved. Now comes that magical moment when visual designs and thoughtful plans turn into a vibrant, functional website. It's the stage where your new tailor-made website they finally materialize and begin to breathe.

But it's not just about mechanically “flipping” design into code. It's about precision, attention to detail and using the right technology. And that's exactly why we fell in love Webflow.

Forget about ordinary stencils or kits. Webflow is a professional platform that gives us absolute creative freedom while guaranteeing technical excellence. It allows us to build any design without compromise and with clean, optimized code that search engines will love.

Why is Webflow changing the rules of the game?

The choice of technology is absolutely crucial to the success of the site. The reason we're betting on Webflow is simple — it brings together the best of both worlds. It gives us as creators unlimited possibilities and brings benefits to you as clients that you will feel right from day one.

• Lightning Speed: Websites built in Webflow are incredibly fast, which is crucial not only for keeping visitors' attention, but also for positions in search engines.
• Top security: No more nightmares from plugin updates or security holes that often plague systems like WordPress. Everything is under control here.
• Management that you can handle: After launching the site, you can easily edit the texts yourself, add photos or write a blog article. All in a simple editor, without a single line of code.
• Perfect start for SEO: Clean code, high speed and simple management of all SEO elements give your website the best possible starting position for visibility on Google and List.

With this approach, you gain freedom and security. You know that your site stands on solid and modern foundations that will not call for a complete redevelopment in a few years.

A system that gives you peace of mind and clarity

Website creation itself is not a messy process in our country. It's a carefully managed project. From the first line of code to the final testing, we work systematically and transparently. We use project management tools for this purpose, thanks to which you always have an overview of what is happening.

You can immediately see what is done, what we are working on and what awaits us next. This openness removes all uncertainty and prevents unpleasant surprises. So you can enjoy coffee, watch your new website grow, and focus on what's most important to you — your business.

Our goal is to make you feel like a sidekick, not just someone who ordered something. We want you to understand every step of the way and be sure that the project is going in exactly the direction we agreed to at the beginning.

Implementation is not just about technique. It's about trust, communication and pulling together on goal. We carefully translate every pixel of the design into a functional form, test how the web behaves on mobiles and large monitors, and fine-tune the performance so that the result is not only beautiful, but most importantly reliable and efficient.

Thanks to the combination of precise work, a well-thought-out system and the power of the Webflow platform, they create tailor-made websitethat not only perfectly represent your brand, but are ready to deliver real and measurable results. And this is an investment that will pay you back many times over.

What Really Decides the Price of a Tailored Website

Each bespoke website project is unique. It has its own requirements, goals and, of course, the price tag. The final amount always depends on how technically and creatively demanding the project actually is.

Let's take a look at what affects the price the most:

• Difficulty of design: The more complex the graphics and visual concept, the more hours of work. A simple, minimalist website will logically be cheaper than pages full of original illustrations and animations.
• Number of unique pages: It's not just about the number of URLs, but mainly the number of different templates. The blog post looks different, the product page and the portfolio look different.
• Tailor-made Features: Do you need an online calculator, product configurator or a full-fledged e-shop? Each such feature means hours of extra development and testing.
• Interconnection with other systems: Integration with CRM, payment gateways, email tools or billing systems requires API work and testing.
• Animation and interactivity: Even small animations and interactive elements will take the time to code and optimize to make everything run smoothly.

Design and scope in practice

Think of it this way: complex design with elaborate micro-interactions will require a lot more UX/UI specialist time. Conversely, a site with a clean design and a simple color palette can be built significantly faster.

The scope of the site is not just about whether it will have five or fifteen pages. A variety of content and related templates — for example, for a blog, case study, product detail or career page — is key.

When features and integrations come into play

Are you planning a dynamic configurator on the site, where the customer builds the product exactly according to his wishes? Great! But count on the price to rise commensurate with how complex its logic will be.

It is similar with connecting to an internal CRM. Yes, it will make it impossibly easier for you to work with demand, but it requires careful tuning and testing. And payment gateways or billing software? This is another layer that deserves attention not only in terms of functionality, but also safety.

Integration with external systems is a great servant — it automates processes and saves you a lot of manual labor. But expect that it will increase the time needed for development.

What are the prices in the Czech Republic

In the Czech Republic, the price of a quality tailor-made website usually fluctuates from 30 000 CZK above. Of course, this is a big difference from cheap stencil solutions, but the value you get is incomparable.

Do you want to orient yourself better? Read our detailed article on average price of customized websiteswhere you can find a broader overview.

Indicative price frames

To be more specific, I have prepared for you a clear table with typical price levels. Think of it as a starting point.

From practice: we recently created a presentation website for a small consulting firm for 45 000 CZKthat included individual design and basic animations. For a larger company, we implemented a project with more than 15 unique pages and connection to CRM for 110,000 CZK.

The final price always corresponds to the value that the site will bring and the time it will save you on manual processes.

What else can affect the budget

In addition to the development itself, there are other services that can increase the total price, but at the same time significantly increase the efficiency of the entire site.

• SEO Optimization: In-depth keyword analysis and technical SEO will ensure that customers find you.
• Professional copywriting: Texts that sell and speak the language of your target audience are priceless.
• Setting up analytics and A/B testing: It allows you to constantly improve the site based on real data.

How to keep costs under control

1. Prepare the best assignment possible. The more detailed your briefing, the more accurate the quote will be and the less room for misunderstanding.
2. Use a modular design. Building a site from pre-made, reusable components can significantly reduce development time.
3. Plan the project in stages. Dividing work and payments into smaller units (milestones) will give you better control over your budget and process.
4. Stick to the original plan. Avoid large changes in the assignment in the middle of the project. Every change means extra work.

Clear communication and a fixed assignment save hours of work and therefore your money.

Summary of the most important

When you understand what all lies behind the creation of the site, you will be able to better plan your budget. Precise specification in the introductory briefing is key to keeping the project to real numbers.

And remember — a quality website with clearly defined goals is an investment that will pay you back many times over.

The investment in precision planning will return in the form of a faster start-up and smaller retrofits.

So how to get started?

The first step is to write a detailed assignment. This document will help you get accurate quotes from different suppliers and compare them better.

We know from our experience that companies that care about preparation save a lot of money. For example, one client of ours, a smaller IT startup, saved almost 20% from the original budget only due to the fact that it had perfectly worked out documentation and phased out the development.

Proper preparation saves not only money, but also time and nerves during the whole project.

We will be happy to help you with this. Contact us and we will prepare an accurate price estimate and give you free advice on how to do it. With our experience, we minimize the risk of unexpected costs and ensure that your project runs like a wire.

Do you have questions? Here are the first-hand answers

Embark on tailor-made website is a big decision. It's an investment designed to deliver results for your business, and it's perfectly natural to have a lot of questions swirling in your head. We've heard hundreds of them over the years. In order to make your journey as easy as possible, we have written down the answers to the most common of them. Think of it as a little insight into our kitchen and what awaits you on your way to a new site.

How long does it actually take to build a bespoke website?

This is probably every client's first question. And the answer is always, “It depends.” It's not a one-afternoon process, but it's certainly not years of uncertainty either. We have a system in this that allows us to work efficiently and, most importantly, predictably.

To be a little more specific, we can divide the projects into three main categories:

• Smaller presentation site: Do you need a great looking website of roughly 7 pages with basic features? We can manage to tune such a project with 4 to 6 weeks.
• Full-featured corporate website: Are you planning a more comprehensive structure, a unique design for a blog, case study or career section? Here we are talking more about 2 to 3 months honest work.
• Large and complex project: Web applications, e-shops from scratch, or extensive portals with connections to your internal systems, that's the bigger bite it takes 4 months or more.

The key to success and meeting deadlines is a precise schedule that we agree on at the beginning. In addition, thanks to our project management, you will know at every stage exactly where we are located and what awaits us next. No black box, just transparent collaboration.

Why Webflow? Isn't WordPress a better proven one?

A classic question we hear at almost every meeting. WordPress definitely has its place in the market, no about that. But for projects where quality, design freedom and long-term sustainability come first, it is for us Webflow The clear winner. It's not just about technology, it's about the philosophy of how to approach website creation.

Why did we fall in love with him?

• Creative freedom without limits: We are not bound by any templates. We can design and build anything we come up with together, with pixel precision. So your website will be a real original.
• Speed and bulletproof safety: Webflow sites run on one of the fastest cloud infrastructures in the world. Most importantly, there is no constant and nervous updating of dozens of plugins, which are often the gateway for hackers.
• Minimal maintenance worries: For you, in practice, this means lower operating costs and a more restful sleep. You don't have to worry about whether something broke after the last update.
• An editor you'll love: Content management is so simple and intuitive that you will enjoy it. You can playfully change texts or add new articles yourself, without any knowledge of the code.

With Webflow, we can focus on what really matters — creating a website that meets your goals. In the meantime, you can go about your business with the confidence that your website stands on solid and modern foundations.

What do I have to prepare before we get into this?

The better you prepare yourself, the smoother and faster the whole process will be. But don't worry, we don't expect ready-made texts or professional photos from you — we can help you with all this. The most important thing is to be clear about the basics.

What will help us incredibly at the start:

• Clearly defined objectives: What do you expect from the new site? Do we want to get more inquiries? Building a stronger brand? Or directly sell online?
• An idea of your customer: Who are we creating a website for? Who is your target group, what are their needs and what is bothering them?
• Basics of your brand: Do you already have a logo, defined company colors and fonts? Great start!
• Structure of your offer: Be clear about what services or products you offer and why the customer should choose them from you.

Do not worry if you do not have everything perfectly prepared. We will discuss and fine-tune everything else at the introductory strategy workshop. The latter is designed to guide you through the whole process and clarify everything together. Our job is to ask the right questions.

Will I be able to manage the site all by myself?

Unequivocally yes! Our goal is not to tie you to endless service contracts. We want to put in your hands a tool that will serve you, not enslave you. Simple and independent management is one of Webflow's greatest strengths.

Once the site is done and up and running, we won't let you swim in it. We will train you thoroughly and show you how easily you can:

• Edit and format any texts.
• Upload new images, videos or documents.
• Add blog articles, new references or team members.

The system is so friendly that you will not need either us or any programmer for regular modifications. Of course, if you decide to expand the site with new features in the future, we are here for you as a long-term partner you can count on.

IN Oldfriend We create websites that not only look great, but work and help you grow. If you are looking for a partner to guide you through the entire process from strategy to launch and subsequent support, get back to us. We are happy to talk about your project without obligation.